Women in Solar Europe (WiSEu) recently featured María Mura, Head of Southern Europe Origination at Nadara, who highlighted the expertise of women in the renewable energy sector. Mura believes women often possess more knowledge than their male counterparts. In an industry where men occupy 75% to 83% of leadership roles, women must excel and continuously prove their abilities.
This pressure can lead women to downplay their successes, attributing achievements to luck or external factors. Many women struggle to negotiate salaries and promotions, missing opportunities for advancement. As a result, the gender gap in leadership persists.
Mura also addressed the “likeability” issue, where successful women are often viewed as less likable. This bias, coming from both men and women, creates additional challenges. To combat this, Mura urges women to advocate for themselves. She encourages them to speak up, apply for promotions, and recognize their accomplishments.
For young women entering the renewable energy field, Mura’s advice is clear: be confident. Do not let the desire to be liked hold you back. Embrace challenges and advocate for your worth.
Empowering women is essential for innovation in renewable energy. Mura’s extensive experience includes leading renewable energy initiatives and Power Purchase Agreements (PPAs) across Europe. Her insights remind us that fostering diverse voices is vital for the future of the industry.
Source: pv-magazine.com
