CWIEME Berlin, the largest global gathering of industry professionals from the coil winding, electric motor, transformer, generator and e-mobility sectors is gearing up to open its doors this May 14 to 16, 2024 at Messe Berlin. The event, founded in 1995, will attract thousands of seasoned engineers and professionals specializing in procurement, R&D and production management to discover and acquire products and services. As one of the premier events in the world of electrical engineering, CWIEME Berlin stands as an essential destination for both experts and enthusiasts. Anticipating higher visitor attendees and displaying products and services from over 600+ exhibitors, we spoke to Chris Lee, Portfolio Director for CWIEME Berlin to find out a little more.
Chris Lee has been with the CWIEME team since early 2023, and before then he worked across global leading exhibitions and events companies for over 25 years. Chris manages the CWIEME portfolio, covering multiple global events, and is tasked with the important role of leading and transforming the CWIEME brand.
CWIEME Berlin 2024 will be his first time leading the team for the Berlin event, something he shares he has been waiting for since the day he started; ‘’CWIEME Berlin is such an important event for the industry, and our customers. I have been looking forward to being part of the fantastic team driving the success of this event since I started at Hyve early last year and can’t wait to get onsite this May and welcome our community for three days of networking, knowledge sharing, and game-changing connections.’’
CWIEME Berlin is such an important event for the industry, and our customers. I have been looking forward to being part of the fantastic team driving the success of this event since I started at Hyve early last year and can’t wait to get onsite this May and welcome our community for three days of networking, knowledge sharing, and game-changing connections. – Chris Lee, Portfolio Director
CWIEME Berlin is dedicated to promoting dialogue, increasing awareness, and backing industry efforts for more inclusive and fair workplaces. Over the past decade, the CWIEME landscape has seen considerable changes, with global trade disputes and geopolitical tensions affecting costs and profits. At the same time, regulatory demands for decarbonization are prompting businesses to adapt their models and invest in sustainable practices.
To thrive in this ever-changing landscape, businesses must prioritise their human capital, with gender diversity emerging as a critical component for staying competitive. Leaders in the industry who have championed diversity share their journeys, offering valuable insights into effective strategies, overcoming challenges, and the multitude of benefits diversity brings. In line with these changes, CWIEME has brought the exciting initiative “Women in Engineering” to life, furthering our commitment to fostering diversity and inclusivity within the industry.
- Empowering the Engineers of Tomorrow
Last year, CWIEME introduced the “Education Day,” which has now evolved into the Future Engineers Programme, with enhancements and refinements. The aim is to establish a platform that bridges the talent divide, draws fresh talent into the industry, and provides them with insight into available career opportunities.
With this objective in sight, CWIEME is collaborating with universities and institutions to shape the Future Engineers Programme, uniting faculty, and students alike. Attendees will depart not just with enhanced industry knowledge, but also with a network, hands-on skills, and newfound inspiration for future advancements.
- Connecting Industry Professionals: Connect @ CWIEME
Connect @ CWIEME stands as the foremost connections platform in the industry, uniting suppliers of components, raw materials, and processing machinery with a vast array of customers. The enhanced specialised connections programme is back for its second iteration at CWIEME Berlin in 2024.
The programme has been refined and crafted to encourage significant connections between participants and suitable suppliers, providing flexibility and autonomy. Attendees can effectively manage their time before and during the event, ensuring a productive and fulfilling experience.
- Igniting Innovation: The Start-up Zone
This year, CWIEME Berlin introduces its exciting new Start-up Zone, poised to ignite innovation and collaboration within the industry. The Start-up Zone offers a dynamic platform for emerging companies to showcase their groundbreaking technologies and disruptive solutions in coil winding, transformer, generator, electric motor manufacturing, and e-mobility sectors. With a focus on fostering creativity and entrepreneurship, this dedicated space promises to be a hub of ingenuity and opportunity, where industry pioneers can connect, collaborate, and shape the future of electrical engineering together.
- Exploring Global Expertise: Country Pavilions
At CWIEME Berlin, the vibrant tapestry of global innovation comes to life through the captivating Country Pavilions. Each pavilion serves as a microcosm of unique expertise and cultural flair, showcasing the latest advancements and industry trends from around the world. These pavilions offer a kaleidoscope of opportunities for networking, collaboration, and discovery. Visitors can immerse themselves in the rich diversity of international innovation, gaining invaluable insights and forging new partnerships that transcend borders. With each pavilion a testament to the global reach and collaborative spirit of the electrical engineering community, CWIEME attendees are invited to embark on a journey of exploration and inspiration unlike any other.
- Content as its Best: The CWIEME Agenda
The agenda at CWIEME Berlin is diverse, offering a range of sessions and activities tailored to inspire and educate attendees. From keynote speeches by industry experts to panel discussions and networking opportunities, there’s something for every participant. Whether attendees are seeking to stay informed about industry trends, expand their knowledge, or connect with peers, the agenda provides ample opportunities. With topics covering various aspects of electrical engineering, attendees can explore sessions aligned with their interests and professional goals. It’s an opportunity not to be missed for those looking to enhance their skills and stay updated in the field.
- As the organiser of the largest European event for the industry, CWIEME, what have been the most significant challenges you’ve faced in coordinating such a massive event, and how have you overcome them?
- Could you describe the dynamics of your team and the collaborative efforts involved in planning and executing CWIEME? How do you ensure effective communication and coordination among team members to meet the event’s objectives?
Alex Jade Oxley (Senior Marketing Manager): “At CWIEME Berlin, the team that are involved in the seamless planning and production of our event are made up of core team members who work exclusively on CWIEME Berlin, and centralised team members in various functions across Hyve. We have a CWIEME leadership team in place that are responsible for driving the event objectives, and ensuring all team members play their part. We are very lucky that we have so many skilled colleagues at Hyve, who make CWIEME Berlin such a game-changing event.”
Uliana Zeneli (Head of Operations): “As the organiser of CWIEME, one of the biggest challenges we face is ensuring seamless coordination among exhibitors, attendees, and various stakeholders involved in the event. With a massive gathering like CWIEME, logistical complexities and ensuring smooth operations can be daunting. However, through meticulous planning, effective communication, and leveraging advanced technology, we’ve managed to overcome these challenges. Our team works tirelessly to address any issues that arise promptly, ensuring that CWIEME remains a premier platform for the electrical engineering industry year after year.”
- With CWIEME being a prominent platform for industry professionals, how do you stay updated on the latest trends and innovations in the industry to ensure that the event remains relevant and valuable for attendees and exhibitors alike?
Alexandra da Fonte Martins (Senior Content Producer): “At CWIEME Berlin we are proud and privileged to work closely with our esteemed Advisory Board, made up of over 20 well respected and highly knowledgeable individuals from across the supply chain of the industries we serve. They provide valuable insights, advice, feedback, and relevant connections, assisting in the on-going development and growth of CWIEME events. We also work close with several Associations to bring to our community a collective voice, addressing common challenges and opportunities with a unified front. On top of this we collaborate with reputable Knowledge Partners to enhance the event value, offering a unique blend of expertise and collaboration to the community through the year. Unique articles, webinars and whitepapers are some of the benefits we provide to visitors and exhibitors alike.”
- As a woman leading the organisation of CWIEME, have you encountered any unique challenges or experiences related to gender dynamics in the industry or while managing such a significant event? How do you navigate and address any gender-related issues or biases that may arise in your role as a leader in the industry?
Sabine Lehmann (Marketing Manager): “As a woman leading CWIEME, I strive to set a precedent for inclusivity and equality. We are aware that the industries we serve encounter challenges related to gender dynamics, so by adding my voice and expertise in the planning of CWIEME Berlin, I hope to foster a culture of respect, whilst also making a difference to the future of the event. Our latest initiative, Women in Engineering, exemplifies this commitment by providing a platform to empower and support women in the industry. Through targeted programs, mentorship opportunities, and networking events, we aim to address the gender imbalance and pave the way for a more diverse and inclusive future in engineering.”
